PRIVACY POLICY

Privacy Policy

Last Updated: June 11, 2026

KERE TECH CO.PTE. LTD. ("Kere”,"we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, transfer, retain, and protect personal data when you use our mobile games, websites, player support, and related services (collectively, the "Services").

This policy is limited to privacy and data protection matters. Rules about gameplay, purchases, accounts, and acceptable use are covered separately in our Terms of Service.

  1. Personal Data We Collect

Depending on how you use the Services, we may collect the following categories of information:

  • Device and technical data: device model, operating system, language, timezone, app version, IP address, network status, crash logs, and similar diagnostics.
  • Gameplay and service data: player ID, game progress, settings, achievements, session activity, feature usage, and customer support history.
  • Purchase data: in-app purchase records, subscription status, order identifiers, and platform-provided transaction details. We do not receive full payment card numbers from app stores.
  • Account or social data: nickname, avatar, platform account identifier, and friends or social features if you choose to connect them.
  • Advertising and analytics data: advertising identifiers such as IDFA or AAID, attribution data, ad interaction data, approximate location derived from IP address, and aggregated campaign performance data.
  • Information you provide: email address, support messages, survey responses, or other information you send to us directly.

Information You Provide

  • Your account information. You give us information when you register on the Platform, including your username, password, date of birth (where applicable), email address and/or telephone number, information you disclose in your user account, and your photograph or profile video.
  • User content. We process the content you generate on the Platform, including photographs, audios and videos you upload or create, comments, hashtags, feedback, reviews, and livestreams you make, and the associated metadata, such as when, where, and by whom the content was created (“User Content”). Even if you are not a user, information about you may appear in User Content created or published by users on the Platform. We collect User Content through pre-loading at the time of creation, import, or upload, regardless of whether you choose to save or upload that User Content, in order to recommend audio options and provide other personalized recommendations. If you apply an effect to your User Content, we may collect a version of your User Content that does not include the effect.
  • Messages. We collect information you provide when you compose, send, or receive messages through the Platform’s messaging functionalities and the associated metadata, subject to applicable laws. They include messages you send or receive through our chat functionality when communicating with sellers who sell goods to you, and your use of virtual assistants when purchasing items through the Platform. That information includes the content of the message and information about the message, such as when it was sent, received, or read, and message participants. Please be aware that messages you choose to send to other users of the Platform will be accessible by those users and that we are not responsible for the manner in which those users use or share the messages.
  • We may access content, including text, images, and video, found in your device’s clipboard, with your permission. For example, if you choose to initiate content sharing with a third-party platform, or choose to paste content from the clipboard into the Platform, we access this information stored in your clipboard in order to fulfill your request.
  • Purchase information. When you make a purchase or payment on or through the Platform, including when you buy TikTok Coins or purchase goods through our shopping features, we collect information about the purchase or payment transaction, such as payment card information, billing, delivery, and contact information, and items you purchased.
  • Your phone and social network contacts. If you choose to sync your phone contacts, we will access and collect information such as names, phone numbers, and email addresses, and match that information against existing users of the Platform. If you choose to share your social network contacts, we will collect your public profile information as well as names and profiles of your social network contacts.
  • Proof of your identity or age. We sometimes ask you to provide proof of identity or age in order to use certain features, such as livestream or verified accounts, or when you apply for a Business Account, ensure that you are old enough to use the Platform, or in other instances where verification may be required.
  • Information in correspondence you send to us, including when you contact us for support or feedback.
  • Information through surveys, research, promotion, contests, marketing campaigns, challenges, competitions or events conducted or sponsored by us, in which you participate.

Automatically Collected Information

  • Usage Information. We collect information regarding your use of the Platform, e.g., how you engage with the Platform, including how you interact with content we show to you, the advertisements you view, videos you watch and problems encountered, browsing and search history, the content you like, the content you save to ‘My Favorites’, the users you follow and how you engage with mutual followers.
  • Inferred Information. We also infer your attributes, including your interests, gender and age range for the purpose of personalizing content.
  • Technical Information we collect about you. We collect certain information about the device you use to access the Platform, such as your IP address, user agent, mobile carrier, time zone settings, identifiers for advertising purposes, model of your device, the device system, network type, your screen resolution and operating system, app and file names and types, keystroke patterns or rhythms, battery state, audio settings and connected audio devices. We automatically assign user IDs and device IDs. Where you log-in from multiple devices, we use your information such as your device IDs and user ID to identify your activity across devices. We may also associate you with information collected from devices other than those you use to log-in to the Platform.
  • Location Information. We collect information about your approximate location, including location information based on your SIM card and/or IP address. With your permission, we may also collect precise location data (such as GPS). In addition, we collect location information (such as tourist attractions, shops, or other points of interest) if you choose to add location information to your User Content.
  • Image and Audio Information. We may collect information about the videos, images and audio that are a part of your User Content, such as identifying the objects and scenery that appear, the existence and location within an image of face and body features and attributes, the nature of the audio, and the text of the words spoken in your User Content. We may collect this information to enable special video effects, for content moderation, for demographic classification, for content and ad recommendations, and for other non-personally-identifying operations.
  • Cookies. We and our service providers and business partners use cookies and other similar technologies (e.g., web beacons, flash cookies, etc.) (“Cookies”) to automatically collect information, measure and analyze how you use the Platform, including which pages you view most often and how you interact with content, enhance your experience using the Platform, improve the Platform, provide you with advertising on and off the Platform, and measure the effectiveness of advertisements and other content. We and our partners also use Cookies to promote the Platform on other platforms and websites. Cookies enable the Platform to provide certain features and functionality. Web beacons are very small images or small pieces of data embedded in images, also known as “pixel tags” or “clear GIFs,” that can recognize Cookies, the time and date a page is viewed, a description of the page where the pixel tag is placed, and similar information from your computer or device.
  1. How We Use Personal Data

As explained below, we use your information to improve, support and administer the Platform, to allow you to use its functionalities, and to fulfill and enforce our Terms of Service. We may also use your information to, among other things, personalize content you see on the Platform, promote the Platform, and personalize your ad experience on and off the Platform. We generally use the information we collect in the following ways:

  • To fulfill requests for products, services, Platform functionality, support and information for internal operations, including troubleshooting, data analysis, testing, research, statistical, and survey purposes and to solicit your feedback.
  • To provide our shopping features and facilitate the purchase and delivery of products, goods and services, including sharing your information with sellers, payment and transaction fulfillment providers, and other service providers in order to process your orders.
  • To personalize the content you see when you use the Platform. For example, we may provide you with services based on the country settings you have chosen or show you content that is similar to content that you have liked or interacted with.
  • To send promotional materials, including by instant messaging or email, from us or on behalf of our affiliates and trusted third parties.
  • To improve and develop our Platform and conduct product development.
  • To measure and understand the effectiveness of the advertisements and other content we serve to you and others, and to deliver advertising, including personalized advertising, to you on and off the Platform.
  • To perform analytics so that our creators, advertisers, partners, and sellers can see how their content, ads, or products are performing and to better understand their audience and buyers.
  • To support the social functions of the Platform, including to permit you and others to connect with each other (for example, through our Find Friends function) and to share whether you are active on the Platform (and other information which you choose to share) with your friends, to provide our messaging service if you choose to use this function, to suggest accounts to you and suggest your account to others, and for you and others to share, download, and otherwise interact with User Content posted through the Platform.
  • To enable you to participate in the virtual items program.
  • To allow you to participate in interactive features of the Platform, such as enabling your content to be used in other users’ videos.
  • To use User Content as part of our advertising and marketing campaigns to promote the Platform, to invite you to participate in an event, and to promote popular topics, hashtags and campaigns on the Platform.
  • To understand how you use the Platform, including across your devices.
  • To infer additional information about you, such as your age range, gender, and interests.
  • To help us detect and combat abuse, harmful activity, fraud, spam, and illegal activity on the Platform.
  • To ensure content is presented in the most effective manner for you and your device.
  • To promote the safety, security of the Platform, including by scanning, analyzing, and reviewing User Content, messages and associated metadata for violations of our Terms of Service, Community Guidelines, or other conditions and policies.
  • To facilitate research conducted by independent researchers that meets certain criteria.
  • To verify your identity or age.
  • To communicate with you, including to notify you about changes in our services.
  • To announce you as a winner of our contests or promotions if permitted by the promotion rule, and to send you any applicable prizes.
  • To enforce our Terms of Service, Community Guidelines, and other conditions and policies.
  • Consistent with your permissions, to provide you with location-based services, such as advertising and other personalized content.
  • To train and improve our technology, such as our machine learning models and algorithms.
  • To facilitate and fulfill sales, promotion, and purchases of goods and services and to provide user support.
  • To protect the Platform and defend our legal rights and commercial interests, and those of our affiliates, users, and the public.
  1. Legal Bases for Processing

Where applicable law requires a legal basis, we rely on one or more of the following:

  • Contract necessity: to provide the Services, process purchases, and deliver player support.
  • Legitimate interests: to secure, analyze, improve, and promote the Services in a way that does not override your privacy interests.
  • Consent: for certain advertising, tracking, push notifications, or optional features where consent is required.
  • Legal obligation: to keep required records, comply with tax and accounting rules, and respond to valid legal process.
  1. Cookies and Similar Technologies

We and our partners may use cookies, SDKs, local storage, pixels, and similar technologies to operate the Services, remember preferences, measure performance, detect fraud, and support advertising or attribution. You can manage many advertising and tracking choices through your device settings, app store settings, or consent prompts where available.

  1. How We Share Personal Data

We may share personal data with:

  • Service providers: hosting, analytics, customer support, crash reporting, fraud prevention, payment validation, and similar vendors who process data for us.
  • Advertising and measurement partners: partners that help us measure campaigns, show ads, and understand ad performance, subject to applicable consent and device controls.
  • Platform providers: app stores, social login providers, and device platforms when needed to operate platform features.
  • Corporate transaction parties: potential or actual buyers, investors, advisers, or successors if we are involved in a merger, acquisition, financing, restructuring, or asset transfer.
  • Authorities or other parties: when required by law, court order, lawful request, or when necessary to protect rights, safety, security, or integrity.

We do not sell personal data in the ordinary sense of exchanging it directly for money.

  1. International Transfers

We may process and store personal data in Singapore and other countries where we or our service providers operate. When personal data is transferred internationally, we use safeguards required by applicable law, such as contractual protections or equivalent transfer mechanisms.

  1. Retention

We retain personal data only for as long as reasonably necessary for the purposes described in this policy, including providing the Services, maintaining business records, resolving disputes, enforcing agreements, and meeting legal obligations. Retention periods vary depending on the type of data and the reason it is processed.

  1. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal data. However, no internet transmission, storage system, or security measure is completely secure, and we cannot guarantee absolute security.

  1. Your Choices and Rights

Depending on your location, you may have rights to:

  • Access, correct, update, or delete personal data.
  • Object to or restrict certain processing.
  • Request a portable copy of personal data.
  • Withdraw consent where processing is based on consent.
  • Opt out of certain targeted advertising or tracking through device settings.
  • Lodge a complaint with a data protection authority.

To exercise these rights, contact us using the details below. We may need to verify your request before responding.

  1. Children's Privacy

Our Services are not directed to children under 13 or to users below the minimum age required by local law. If we learn that we have collected personal data from a child without required consent, we will take reasonable steps to delete it. Parents or guardians may contact us with privacy questions or deletion requests.

  1. Third-Party Services

The Services may include links, SDKs, platform features, or advertisements provided by third parties. Their privacy practices are governed by their own policies. We encourage you to review those policies before using third-party services.

  1. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will provide notice through the Services, our website, or another reasonable method. The updated policy will apply from the date shown above unless otherwise stated.

  1. Supplemental Terms – Jurisdiction-Specific

In the event of a conflict between the provisions of the Supplemental Terms – Jurisdiction-Specific that are relevant to your jurisdiction from which you access or use the services, and the rest of policy, the relevant jurisdictions’ Supplemental Terms – Jurisdiction-Specific will supersede and control.

  1. Contact Us

KERE TECH CO.PTE. LTD.

Email: sgpkere@gmail.com

Address: 159 SIN MING ROAD, #06-07A, AMTECH BUILDING, SINGAPORE 575625